Digital Marketing Officer
Proposed job title: Digital Marketing Officer
Reporting to: Commercial Director/Digital Marketing Specialist
Responsibilities :
Understanding and implementing long-term strategies for market categories and segments in line with agreed business direction
Develop and have clear online knowledge of consumer personas, attitudes and behaviors
Brief advertising agency on media objectives and creative material development and production
Coordinate the implementation and appraisal of digital projects
Implement a digital marketing strategy in line with the business objectives
Design approved digital media campaigns in line with business goals
Coordinate the creation and management of digital content
Provide support for digital solutions
Maintain a strong online company voice through social media
Liaise with Marketing, Sales and Product development teams to ensure brand consistency
Suggest and implement digital marketing methods to increase sales and retention
Monitor ROI and KPIs on digital channels
Stay up-to-date with digital media developments and trends
Requirements
Minimum Degree in Business Administration / Computer Studies/IT/Digital Marketing
Computer Literacy in Microsoft Word, Excel & PowerPoint
Minimum 3 years Experience in a similar capacity at a reputable organization
This role requires an in-depth knowledge of Tech Savvy products and market goals.
Application details
Application Mode
Interested members of staff should apply via email to Zambia.Recruitment@seedcogroup.com and address The Human Resources Manager in the stated application
Deadline for applications of Friday 22 March 2024